People like to consume video, few will argue with that. Reports are suggesting that 80 per cent of data downloaded will be video by 2019. Although that sounds like a huge number — and it is — of course, watching a video versus reading a blog about the same topic is going to result in a huge disparity in terms of data downloaded. So although it’s going to be a massive part of any business’s online strategy, let’s not get carried away. The written word will still be a huge consumable media format as long as people are literate and connected to the internet.
The information carried by video though can be much easier to ingest, handle, attend to, focus on and so-forth, when compared to written content or audio content alone, which is why it’s become a popular communication medium. And there is one area of business where this couldn’t be more important. Safety.
Hook Media has moved its video efforts into the workplace safety space and for good reason. Partnering with workplace safety company JobFit on a number of projects, we have produced safety-related video content for companies such as VISY, Nuplex and Melbourne Airport (next time you’re on the escalators coming up from International Arrivals, you can blame us for the little animation teaching visitors and locals alike, how to avoid a five person pile-up at the top of the journey).
The feedback on this work has been enormously positive, and the benefits to bespoke safety videos strikes people as soon as they see examples of what can be achieved. The cogs turn immediately.
Seeing someone perform a job’s tasks on a video, showing them the health risks, the steps to keep them safe, the potential dangers, the aims and outcomes, all featuring their workmates utilising their equipment, is a powerful communication device.
Previously, companies utilised written job dictionaries with images, or generic video that is used for any number of different companies. It was the best they could do considering the costs.
For businesses, the cost of producing video content is still relatively high, but it is coming down in price in general, thanks to technological advances in shooting and post-production. But making video takes man-power, it takes a specific skill-set, and it requires equipment. That’s why making tailored video content for social exclusively means that you really have to work hard to maximise the benefit for cost.
But when it comes to workplace safety, the door is open for companies to do more, and really maximise the benefits of video as a communication tool.
Video breaks down language barriers, it breaks down education barriers, it breaks down cultural barriers and it gets people working — or back to work — quicker, more efficiently, more effectively, and most importantly, safely.
In this space, the video can be used over and over again — it doesn’t get sent out on Facebook once and then it’s all over. It can be stored on servers, accessed on mobiles and played in lunchrooms. The reinforcement for safety can be repackaged and redelivered over and over again.
The lowering in the cost of video equipment, the speed at which video can be produced and delivered, and the ease with which this content can be digested is why it’s a very important medium for businesses in this area. The benefits are huge, and the costs are more manageable.
It’s a space that Hook Media is committed to, and it’s a space that we also know will be a boom area for video producers.
If your workplace could benefit from custom safety videos, check out our new home for safety media: http://www.hooksafetymedia.com.au/
Or contact us directly: Davin firstname.lastname@example.org[mc4wp_form]